Ep 242 - The Introvert's Guide to Podcasting: Overcoming Anxiety and Sharing Your Voice with guest Carrolee Moore

Have you ever wondered how introverts can shine as podcast guests—and even enjoy the process? In this episode of The Quiet And Strong Podcast, host David Hall sits down with Carrolee Moore, Jamaican-born entrepreneur and founder of the Podcast Pitching Society, to uncover the secrets of impactful and authentic podcasting for introverts.

You’ll discover why visibility is crucial for sharing your message and making a difference, even if you’re naturally reserved. Carrolee shares her own journey as an introvert navigating storytelling, entrepreneurship, and public speaking—from overcoming self-doubt to running a successful business centered around strategic storytelling. Together, David and Carrolee break down common misconceptions about introversion, highlight introvert-friendly strengths in conversation and self-promotion, and outline actionable strategies to prepare, pitch, and perform confidently on podcasts.

Whether you’re looking to build your personal brand, grow your business, or simply find your place in the world of podcasting, this episode is packed with both inspiration and practical tools you won’t want to miss.

Tune in, learn how to overcome podcasting anxiety, amplify your message, and be strong.

Episode Link: QuietandStrong.com/242

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Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society, a boutique consultancy that helps overlooked experts get found, chosen, and paid, using strategic storytelling on other people’s podcasts.

Get Carrolee's Email Course on Podcast Guesting

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Contact the Host of the Quiet and Strong Podcast:

David Hall

Author, Speaker, Educator, Podcaster

quietandstrong.com
Gobio.link/quietandstrong
david [at] quietandstrong.com

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Transcript

Carolee Moore [00:00:00]:
Visibility is the only way that you get to actually do the thing that you know that you are meant to do, which is impact these specific people you're called to work with. And it's something that has freed me to just be myself, completely understanding that whoever is supposed to be hearing this and understand it and get freed by it, like that will happen regardless of whether or not I'm using the exact right words, whether or not I am like, you know, perfect at all the things. Like it is all going to be worked and done and used no matter what. And so all I have to do is show up.

David Hall [00:00:48]:
Hello and welcome to episode 242 of the Quiet Strong podcast, especially for introverts. I'm your host David hall and the creator of Quietestrong.com this is a weekly podcast dedicated to understanding the strengths and needs of introverts along with strategies for success. Introversion is not something to fix, but to be embraced. Normally, we all are. Each episode on a Monday. Be sure to subscribe on your favorite platform, leave a review or a rating that would mean a lot to me and also help others find the show, tell a friend about the podcast, and help get the word out there that introversion is a beautiful thing. Carolee Moore is a Jamaican born entrepreneur, speaker and founder of the Podcast Pitching Society, a boutique consultancy that helps overlooked experts get found, chosen and paid using strategic storytelling on other people's podcasts. All right, well, welcome to the Quiet and Strong podcast.

David Hall [00:01:47]:
Carolee. Carolee, it's so good to have you on today.

Carolee Moore [00:01:50]:
Absolutely. Thank you so much for having me, David. I'm looking forward to our conversation for sure.

David Hall [00:01:55]:
Yeah, we're going to talk about the great work that you're doing, but first tell us a little bit about yourself and your journey to the work you're doing now.

Carolee Moore [00:02:02]:
For sure. And I'll give it like an introvert.

David Hall [00:02:07]:
Yes, please, why not?

Carolee Moore [00:02:09]:
So I really have been in love with so many storytelling since I was a kid and I was always in my own head. And so I wrote a lot. I had notebooks on top of notebooks on top of notebooks. And so I thought I was gonna be a writer for a really long time. Majored in English in college and then had a professor who scared me half to death basically telling me that writers make no money. And I was like, well, I think I'm gonna change my major. Which was crazy to go like from one major to another because of one conversation. But like, that's my, my life, to be honest.

Carolee Moore [00:02:42]:
And so I graduated with a communications Degree specific to public relations, still connected to storytelling and writing. Thought I was going to be in the music industry, but I graduated in the middle of a recession. And so again, decision to kind of pivot happened there. And I frankly, for the next 10 years, was living this double life. So I was in corporate, doing the, quote, unquote, responsible thing, working in project management, doing corporate relations, all of the things. But on the side, I was doing graphic design. I was working with, like, small clients, helping them with, like, content creation, content marketing for a while. And then eventually the pandemic happened.

Carolee Moore [00:03:27]:
I feel like there's a lot of, like, really major things happening that I can't control. And then, like, life just, you know, goes around it. And so I realized as the pandemic was kind of in full swing that a lot of people who are being laid off were starting their own businesses. And I kept being found for, hey, can you help with this? Can you help with that? And I just kept saying yes. And that led to an actual agency, did that for a couple years, built that up to multi six figures, and then got burnt out, had to close that entire business down and let go of my team. One of the hardest decisions ever. But that also led to some serious, again, self reflection of, like, what do I actually want to do? How do I want to impact the world? And what do people actually need that I have? Right? And so I landed on this concept of visibility, not because it is a business strategy, and frankly, without visibility, your business doesn't exist, but it's because of the mission of freeing one's voice. Because I, it took me so long as someone who had to find my voice over and over again.

Carolee Moore [00:04:39]:
As you've heard in this long journey, what does that look? What does that look like? Right? And I got obsessed with that and wanting to help people to do that. And I had always loved podcasting and produced several shows, had my own. And so I landed on, hey, what if I actually taught people how to do this, but with intention, right? Be a guest, but not just having nice conversations, but genuinely sharing your expertise, sharing stories that will actually get you, you know, the attention that you want. Not just the attention, but the things that come with it. At the core of what I do. And all that I've done is my, like, love for the art of storytelling. And a huge part of that is came from just the, again, a ton of introspection and my writing and the things that I've done throughout my life. And so, yeah, that's in a nutshell, what I've gone through.

Carolee Moore [00:05:39]:
There's a ton of different things. I'm also a licensed preacher, published poet. I have. I've had several different identities, but for now, that's where we're going to stop.

David Hall [00:05:50]:
Awesome. And we're definitely going to get more into the storytelling. That's a very important part of this work. You are a fellow introvert.

Carolee Moore [00:05:59]:
Yes.

David Hall [00:05:59]:
Is that something you had to learn to embrace?

Carolee Moore [00:06:02]:
I had to learn. I had to learn to embrace my identity within that because it doesn't look like what everyone thinks it looks like. I had a sales job for most of my career, and in sales, you're supposed to be the person that goes up to, like, a random stranger, hey, what's going on? And, like, start the conversation. My literal nightmare. But I've learned how to do that for my job. And so when people see me in action at work, they're like, there's no way you're an introvert. You're way too friendly. You're way too outgoing.

Carolee Moore [00:06:40]:
Like, what is that? And I've had to learn. I'm able to do that. I do like people. But y' all drained me. Like, I don't get energy from that activity, but I enjoy it when I'm in the moment. But I need that time to recharge, and I had to learn that about myself. Like, I'm not the, quote, unquote, typical. I don't think anybody really is the typical introvert that we see on tv who's, like, in the corner with a book, even though.

David Hall [00:07:08]:
Yeah, that's why I do this show, because there's so much misunderstanding. And, you know, the fact that. So introversion is about 50% of the population, perhaps even a little higher, and 50 of the population aren't unfriendly and don't like people. That's just. It's crazy. And when people say things like, oh, Carolyn, you can't be an introvert, you know? And what that means is they don't understand what it is.

Carolee Moore [00:07:40]:
Yeah.

David Hall [00:07:40]:
And that's why. Yeah, that's why I do the show. It's because it's like, yes, I'm a deep thinker. I go inward. Great stuff comes from that. You're a great storyteller because of your introversion, because you're thinking deeply and all the time. Right. Your mind is always going.

David Hall [00:07:55]:
I'm. I'm guessing. Yes. So mine too. Mine too. And it's. So there's some great strengths that come from it. We like people.

David Hall [00:08:03]:
We need to recharge sometimes. We need to prepare like, like some introvert struggle like you were talking about, you know, doing sales. Sometimes people might need to learn some small trucks, small talk strategies that work for introverts. There's an approach might just look different, you know, like, yeah, I had someone that on my show and he went through. I can't remember the name of the company, but it was a big company that you probably would know and all the training for sales was very geared towards extroverts. And so, you know, he went through it, but then he adapted it and made it introvert friendly and he was very successful.

Carolee Moore [00:08:42]:
Yeah, and here's the problem too. Like people think that small talk has to be like, how's the weather? Right. I've had situations where within the first five minutes of meeting someone, I was doing like LinkedIn networking calls with like people that I had never met. We were not connected in any way other than, hey, we're friends on LinkedIn. And within five minutes we were talking about like deeply personal things, like went straight into the deep end. Because I just, I don't necessarily enjoy the how's the weather, how's your dog? How's like, I can do it. I've learned how to do it. Like I said earlier, for parts of my job that I've had for years and now as a business owner.

Carolee Moore [00:09:23]:
But I like the kind of meat of who people actually are and I love getting there. I love meeting people there and finding commonalities and those like real places because then connections really do get made and that's how I sell. I don't sell from this, like gamey, like, oh, hey, you know what I don't like, I just don't. It's a real connection that then leads to someone actually like knowing and liking and trusting me because I, I showed that I am wanting to know them, wanting them to trust me, wanting to build a real relationship. Like that's super important. So I think it's a superpower, honestly.

David Hall [00:10:09]:
Yeah. And you said some great things in there. It's so with small talk there's a couple things going on and sometimes. And there's some introverts that have just always have been confident. So I always throw that out there. But there's some introverts that they have to get better at it, you know, they, they have to come up with some strategies. The other piece is you mentioned. Yeah, we don't like surface talk and we definitely don't like to stay there a long time where extroverts can do either.

David Hall [00:10:40]:
You know, they can stay in the Surface talk for hours or, you know, they can go deep as well. But we like to go deep sometimes faster than other people want us to. But you know, just like you, I've learned, you know what, sometimes I will talk about the weather. You know, I don't, I don't love it, but. Because we really want to get to that deep, deep stuff.

Carolee Moore [00:11:01]:
Yeah, it's. I also think that once you give someone permission to like, take the mask off a little bit, they really appreciate that. I think we've gotten so used to this kind of the film at the top of, of relationships, whether it's at work or our personal lives. Right. When someone actually truly is like, hey, I'm interested in you. Like, I'm interested in knowing you. I'm interested in wiping off that like, extra film at the top. And, and I want to see you and I want you to see me.

Carolee Moore [00:11:38]:
That gets people excited. I've had people in like the sub shop and like in the line getting whatever, tell me their whole life story and I'm like, okay, we're doing this. But like that's, it's a, it's a. I don't think we understand how much that actually is a superpower and it is something that makes us special.

David Hall [00:12:05]:
Yeah, for sure.

Carolee Moore [00:12:06]:
Yeah.

David Hall [00:12:07]:
And you know, when we get onto topics that we're passionate about, we go on and on. Like, I love this conversation. Today we're both passionate about podcasting.

Carolee Moore [00:12:18]:
Yes.

David Hall [00:12:19]:
And you're helping other people get on podcasts. What's, what's the power of, of someone getting on other people's podcasts?

Carolee Moore [00:12:28]:
So I'll say this for an expert, getting on someone else's podcast and having the opportunity to not just talk about what you do and nerd out, but genuinely offer help and impact to the folks that are listening. It offers you a more long form opportunity to build that level of trust that someone will need in order to make a purchase. And when you're able to showcase your personality in full because not everyone talks in sound bites. Not everyone has like the snazzy one liners ready or maybe they have to kind of get revved up a little bit and excited and then you get those moments. That's what these interviews allow for. And like, I'm just big on purpose driven anything and intention driven anything. And I believe podcasts interviews offer that opportunity for you to have a super purpose driven conversation with someone who is actually interested in what you have to say. Right.

Carolee Moore [00:13:33]:
And you're able to share really great information and help people actually move from Point A to point B in a conversation. Not saying that reels can't do that. It just takes a bit longer. And multiple reels versus someone could literally listen to a person talk about a thing, a challenge that they've been having, and there's a breakthrough in that moment, and then they either go buy that book and then their entire life changes. Right. That's the opportunity here. So that's why I'm super passionate about it.

David Hall [00:14:05]:
Yeah. And of course, you probably work with introverts and extroverts, but what's the strategy? Why is this a good tool, a good marketing tool for introverts?

Carolee Moore [00:14:15]:
Because you're sitting and sort of kind of speaking to just one person. At least it feels that way. So the pressure of, like, I gotta be on, like on, on is not there. Imagine if all of the folks that are listening to this, you know, podcast interview right now is actually in front of me. It'd be a different experience. There's a certain level of pressure that's not there. So if you're an introvert and you're able to get on a podcast, even one that's like super popular, there's tens of thousands of downloads and all the things, you don't have to think about that during the interview. So you get to just have a conversation with one person, which is our favorite thing to do.

Carolee Moore [00:15:02]:
One on one conversations are our favorites. Right. We get to just like, let our hair down and for me, you know, just let our scalp free, whatever, and be ourselves and tell great stories and talk about the things that we care about and talk about the impact that we have and all of those things and help people without the pressure of feeling like all the eyeballs are on you. Right. So that I think that's also, I think, beyond anything else, the biggest benefit of doing podcast guesting as an introvert.

David Hall [00:15:35]:
Yeah. And we bust myths on this show. I think we've already probably busted a few, but another one is that we, you know, we definitely like people, but the one on one can be a really. A strength for us. And so some people even like the myth that we don't like people. We. It sounds like we don't even want to have these one on one conversations, but we really do, and it can be very powerful, you know, and we're talking about something that we're both passionate about. And.

David Hall [00:16:04]:
And then lots of people get to listen.

Carolee Moore [00:16:06]:
Yeah. My job, typically when I'm coaching introverts before they go on a podcast, is not to get them to talk more. It's to get them to stop talking as much like, okay, I know you're passionate about this, but here is the structure, right? We have a framework that we use when it comes to, like, answering questions and, like, best practices to do that to help them make sure, like, yes, you want to, like, nerd out and talk about all the, like, cool things that are happening that you do, et cetera. But it always needs to be in service to who is listening, right? And also in service to the podcast hosts themselves as far as what their aim is for their audience. So that is the approach that we take. That's the approach that I take whenever I'm guesting, and it allows for the conversation to not feel. And we've all had those people. It's like, okay, are you going to take a breath at any point? Am I going to be able to say anything? Like, I get you're passionate about it, but, oh, my God.

David Hall [00:17:09]:
So could you talk just a little bit more about that? Like how you prepare guests or people to be guests on other people's podcasts? Sure.

Carolee Moore [00:17:17]:
Okay. So the first thing that we talk about when I'm prepping someone to get on a podcast is their introduction, right? A lot of people, when they're asked to introduce themselves, they go, name, company name. They might have, like, a sentence about what it is they do, and they're done. Like, yeah, that is it. That is a huge missed opportunity. That is the time where you tell your story and it might feel weird to you, but what you're doing, again, is a service to the people who are listening. They don't know you from Adam. They don't know anything about you.

Carolee Moore [00:17:57]:
And before they can put any stop to what you're saying throughout the interview, they need to get to know, like, how did you get to where you're at? What were the things in your life that, like, led to you loving or being involved or caring about the thing that you're there to talk about? And through that connection, they're like, okay, cool, I kind of sort of know who this person is. And as you're going along, they get to know you even more. They get to understand your expertise. So I teach that piece, the intro. Then we go into. Every time that you're talking about something that you've done, there needs to be a story connected to that. And we have found the more specific, the better. Think about when someone asks you a question and you go about like, yeah, everyone needs to do this, because it's like, the best thing ever.

Carolee Moore [00:18:51]:
If I say everyone needs to be a guest on a podcast, because it's a great way to increase your visibility is very different from saying, hey, it's super important for experts to get on podcasts and build their visibility. We had a consultant who was able to actually close three five figure contracts from one podcast guesting experience. She leveraged that into book sales on the back end of those contracts, was able to see on autopilot her email addresses. Like, you know, the specificity of that is now the story, and now the person is like putting themselves into the story of like, oh, is that possible for me? Like, could I do that? The first one is fine. That answer is fine. The second one is a lead generating answer. And so we prep folks for that as well. And then you're throughout the conversation.

Carolee Moore [00:19:50]:
And I'm doing that right now, by the way, making sure that people know what you do and what you offer. So at the end of the conversation when you're talking about what your freebie is, it's not like those two things don't make any sense together. Or you guys have been talking about A and now you're offering B. It's not, it's not connecting, it's not clicking to me. Right? And so if you have a book that you've written, make sure as you're having the conversations you're talking about, like, yeah, and that concept's actually a part of chapter seven of the book. And you get specific so that by the end, when you're offering two chapters of your book, as I know that you do that, that's something that folks would, would automatically be like, okay, yeah, because you've been talking about your book. Now I'm excited to get the two free chapters. So it's those kinds of things and making sure that we also are allowing for an opportunity for magic to happen in between.

Carolee Moore [00:20:47]:
So I help them with making sure their voice isn't like monotone like this. And you're just talking like this the entire conversation, like making sure that you're, you know, if you talk with your hands, you're not doing this. I had a client that she like, her hand was like always in her face. So we're talking about that like just bringing it down. I talk with my hands too, but like it's for emphasis for specific things. So there's just a ton of things that we help our clients really work, work through and fine tune in preparation for each interview. So we take it very, very seriously. I would say that's probably one of the biggest and best benefits for signing with us is the prepping phase.

David Hall [00:21:27]:
Yeah. Because what you're describing isn't always intuitive to people and they, they need to figure that out. And, you know, just the first thing you're talking about with the introductions, sometimes that, you know, where you're in a situation, maybe it's even in the meeting or something, and it strikes fear into some introverts because they can't think of what to say. But if you think ahead of time, hey, you know what? If I'm asked to give an introduction, here's some things I should. I can share, you know, depending on the situation.

Carolee Moore [00:21:56]:
Yeah, but practice it. Practicing too. Like, it's not we. Yes, you're going to be talking to one person, but if you think about it, you're talking to hundreds or thousands of people. You want to make sure that you are well prepared. So practice, people. Please, please, please practice.

David Hall [00:22:13]:
Yeah, how do you practice your stories? Because again, sometimes people feel like, oh, nobody wants to hear my stories. But it really makes all the difference because we're human beings and we're built on stories. We learn by stories. Like you, you were talking about. Sometimes we hear someone's story and we're putting ourselves into that story. Like, oh, I can do this too. So how do we practice our stories? Do you, do you gather them? What do you do?

Carolee Moore [00:22:43]:
Yes. So this is something else that we also have as proprietary story bank structure that we offer our clients that pretty much gives you an opportunity to remember the things that you don't like, often remember. Meaning because you've had a career for 15, 20, 25 years, there's so much that has happened. There's so much that you've done and accomplished and helped with and projects that you did 10, 15 years ago that you didn't even remember. But sitting down again and being introspective and like, okay, what were the things that happened within this story? And we have a framework for it. And I'll give a little taste, can't give away the entire thing, but I give a little taste where think about what the challenge was. Like, what was the thing that was the issue in the situation? Then what were the solutions that you offered and then what was the results of you, your intervention into the situation. Right.

Carolee Moore [00:23:45]:
And being able to talk through that for anything that you bring up. So it's not necessarily being like robotic of like, I have these three stories, and no matter what they're going. You know what I mean? It's kind of knowing when to pull each of those stories. What the story bank does it brings those things back to full memory into your kind of conscious mind. So that instead of it being a moment where someone asks you the question in the podcast and you have to sit there and, like, versus, you already have it, because you've gotten the story bank and you have written down the structure of the problem, the solution, and the impact, you're able to, in that moment, pull up, and it feels more authoritative for someone to be able to, like, quote, unquote, out of nowhere, pull this really impressive story with, like, great detail right in the middle of an interview. It. It adds so much. The host loves it.

Carolee Moore [00:24:52]:
Like, I know. As a host, I love that. I love hearing stories because it helps me, like, get my next question through. And I know also it helps to connect the audience. So it's super important to practice it. But, of course, I don't want you to get to a situation where you have practice it so much that you say the exact same story the exact same way every single time you're on a podcast. Let's not do that. But have the basics kind of ready so that you can pull from those during your interviews.

David Hall [00:25:22]:
Yeah, that's the key. And, yeah, long pauses to think aren't really great for podcasts or, you know, you're giving a speech, but you have them at the ready. Right. They're. They're ready to go. And, you know, whether it be podcasting or public speaking, I think ahead of time, what are some good stories to tell? So.

Carolee Moore [00:25:43]:
Exactly.

David Hall [00:25:44]:
And I may not, you know, maybe for this speech, I. I've thought of some different things, and I just use the ones that feel appropriate in the moment, you know, but they're ready. I don't have to think about them. And, you know, not only are they ready, but, you know, in the framework you were describing, you know, like, what happened and, you know, how did you solve this? And, you know, what was the results you're thinking in that framework.

Carolee Moore [00:26:06]:
Yeah. And it. It helps, I think, simplify things in people's minds. Like, we have a tendency of, like. Well, I. I don't. I don't know. There's so much I like.

Carolee Moore [00:26:17]:
It's like bringing it all in. And, like, if you can answer those three questions, like, with specificity, you're done. You're good.

David Hall [00:26:24]:
Yeah. And sometimes introverts need to feel like they have permission to tell their stories because we have great imaginations.

Carolee Moore [00:26:33]:
Yeah.

David Hall [00:26:33]:
And we have a lot of stories. We just have to get practiced at sharing them and getting our ideas out there.

Carolee Moore [00:26:40]:
Yes. And confidence in the fact that, like you said earlier, people really do want to hear those. Honestly, that to me, is why I fell in love with podcasting. When you listen to it doesn't matter if it's a business podcast or any kind of, like, cultural whatever, even news, you're listening for the story. You're listening for the, frankly, the human element of the thing. And it's very different. Like I said, someone telling you about something, some idea, some concept, and when they tell you the same thing, but using actual stories and it sticks better, it connects to us in a different way, and it's easier to get retold. Right.

Carolee Moore [00:27:21]:
That's how history was passed on for a really long time before we could write things down. It was through verbal storytelling. Right. And you had to get specific. Can't be like, yeah, there was this person that lived. Like, imagine the Bible. I don't know if you're a believer or any other. Just imagine what that would be like if there wasn't actual specifics in there.

David Hall [00:27:51]:
Right? Crazy, right? So then people decide, I want to be on some podcasts. How do they find the right podcast to be on?

Carolee Moore [00:27:58]:
Yeah, there's going to be a trend here, because I'm a nerd. We do everything that we've done. We have kind of whittled it down to a science and created structures around it so that it's repeatable. And this is no different. We've actually created a rubric that we score podcasts on before we pitch them. Much like yours, David, for my own podcast guesting journey. Right. There are things that the particular podcast has to hit or we won't even bother pitching.

Carolee Moore [00:28:34]:
One of the worst things you can do is. Is pitch a podcast that is either, like, not active or the host does exactly what you do and doesn't even, like, accept guests and. Or as a situation where there was a guest on recently that does exactly what you do and you are pitching the exact same thing versus, like, hey, saw that you had, you know, Sarah Johnson on a few months back. She does this. I do something similar. But here's my take on it. I'll love to kind of come on and talk to you about this. And finding the right podcast is not just about numbers.

Carolee Moore [00:29:15]:
The reason why we focus on, like, super niche podcasts is because we believe that the riches are really in the niches and that the people that are listening to some of these smaller podcasts tend to be a lot more engaged and they tend to be a lot more homogenous, meaning, more than likely they fit the same category. Like, majority of these people listening to this podcast are probably introverts, right? And so there's certain things that you can kind of really hone in on as you're looking for a podcast, and it should not be just numbers. One of the things that I don't think people look at enough is what is the person doing to promote their podcast? Because if you're doing this for visibility and the podcast that you're going on doesn't even post their episodes on their socials, you're not seeing them talk about anything really. David, I, I saw that you guys are putting things on YouTube. You're doing, like, steps to actually promote the show. That's something that's super, super important. You don't want to spend the time preparing for an interview, getting all dolled up, especially if you're a woman doing the interview and then, like, it has no legs because the person is not even doing their. Their due diligence to promote it.

Carolee Moore [00:30:36]:
So that's something I think we don't really focus on very, very often. But, yeah, we have an entire rubric that we use to help people really hone in on. Hey, this is what. This is what I need. And this is where this particular podcast that I found, like, fits into that. And if it doesn't hit this number, then, you know, we're not going to pitch that. We're actually going to be selling that as a digital product for Black Friday. So I'm super excited about that because I do think the opportunity to get into the rhythm of picking shows beyond just the numbers is very, very important.

David Hall [00:31:18]:
So what's the product?

Carolee Moore [00:31:20]:
The rubric? So we're creating a rubric that you can use, because I. We've gotten that question so many times at this point, it's like, okay, how can I actually be. Be helpful here? And that's. That's one of the ways that we're going to do that is, is creating a rubric and saying it out so people can start to choose better fit podcasts for them.

David Hall [00:31:40]:
So when it comes to pitching, what are some effective strategies and what are mistakes that people make?

Carolee Moore [00:31:48]:
One of the things that I think we all do when we first start pitching is just like sending a bunch. It's like no actual customization. Just like, hey, my name is Carolee Ward. I do all. And you're just sending it out. Do not do that. The same way that you're taking a lot more intention with choosing the right shows. You want to listen to some of the episodes.

Carolee Moore [00:32:13]:
You want to make sure that again, the audience that this particular podcast is trying to reach, you like that audience and are interested in our audience. Because then you can write a pitch that actually reflects all of that, whether it's a guest that you heard on that podcast that you're like, oh, okay, I really like this. And I really like this conversation. Or, and, and we've done this look at your competition. Where have they gone for podcasts? Right? And then pitch those shows, like I said earlier, pitch them on something that is different. Like what is a different angle that you can have versus the person that's already been on there. Right. And so the letter itself should first make sure that you're introducing yourself, but not in a.

Carolee Moore [00:33:08]:
I'm the best thing since sliced bread for five paragraphs, like, super easy, quick, two lines, maybe three of like, who you are and why you're connecting, AKA listen to so and so's interview with you. That was awesome. Or I really love the. The concept of the podcast, and I think this really aligns with the thing that I'm building out, and I'd love to kind of come on and talk to your audience about it. And for us, it's always better to introduce what you're going to talk about in the. In the way that it's going to be beneficial to the audience. What do I mean by that? If you're pitching someone to be on their podcast, what. What do those people tend to care about the most? If they're a good podcaster, they care about their audience.

Carolee Moore [00:33:59]:
They care about what their audience is going to listen to. They want to add value. And if you can show with your pitch that you care about the same thing that you want their audience to also get something of value, and you can be specific as to what that value is, for the most part, your pitches will get accepted. Now, there are podcasters that will look at your socials and be like, oh, you don't have enough followers. They want the kind of. The cachet of it all. So if you're. If you don't have a certain amount of followers, maybe you won't necessarily get accepted to certain things.

Carolee Moore [00:34:31]:
But for the most part, for niche podcast podcast, as long as you are approaching it from a place of, like, answering the question of, like, what's in it for me? AKA what's in it for the host and what's in it for their audience, for the most part, you will be successful in your pitches. That's the reason why we've been able to successfully do three to five bookings for each of our clients. Never miss that because we follow that very specific and simple rule. Right. Always answer that question with your pitch. Always, always lead with the service. Always, always lead with, hey, I want to help you do what you're doing. Not, I'm the best thing ever.

Carolee Moore [00:35:07]:
Did you read my book? It was awesome. Like, I know this, but, like, who cares, right? You want to answer the question of, like, what's in it for me? For the guests or for the hosts and for their audience?

David Hall [00:35:19]:
Yeah. I mean, I get plenty of pitches, and if people don't know what the show's about, if they don't tell me what's in it for. For me, for them, it's. It puts a lot of more work on me, you know, and I may or may not have time to figure out if this is a good candidate. They. They really need to do that for me and tell me why they are a good person to be on the podcast.

Carolee Moore [00:35:45]:
Yeah. And because you. Here's the thing. Do I always read all of my emails all the way through? No. So. So we offer ways to, like, skim everything and kind of know immediately. Right. We use bullets.

Carolee Moore [00:36:04]:
We also have an attachment PDF that basically says all that we said, but just like, in a pretty polished graphic. If somebody wants to just kind of once over that, instead of looking at the email, offering different ways for it to be, like, easy for the person to say yes, because it's clear, like, what you're going to talk about. Like, you can even give them the top. The title for the episode. Like, make it super, super easy. Have your bio already there, any links to your social, any links to anything that you want them to check out. I often, sometimes, like, sometimes I'll put the link to another interview that I've done about the topic so they can kind of hear me and know what they're going to get in, you know, get from me, from the interview. So it's.

Carolee Moore [00:36:47]:
It's all of those things just kind of making it easier. So. You're absolutely right, David.

David Hall [00:36:51]:
Yeah. And that last thing that you said, I love that someone provides me a similar podcast that they've done that, that they would do on my show. That saves me so much time to go and try and find it myself, you know, and there's so many. Everybody has such a vast array. You know, some people haven't been on any podcast, and some people have been on a ton of. And it's just, you know, sorting through that can be difficult. And to make it easy for the host to decide, yeah, this is Would be great.

Carolee Moore [00:37:23]:
Yeah, for sure.

David Hall [00:37:25]:
So another question I have for you. How do you help people that are really nervous about being on a podcast who have anxiety?

Carolee Moore [00:37:33]:
As someone who has anxiety myself, I think the better prepared you are, the less that comes into play. What I've found is when I'm not, when I don't feel prepared, because my level of preparation and what other people would find as preparation, very different. Because I have anxiety, as long as I feel prepared, I'm good. And so that would be my biggest thing is like, whatever it is that you're wanting to accomplish through the conversation that you'll have on the podcast. Practice, practice it. Do mock interviews. We do that with our clients all the time. Where I'll literally sit and kind of talk like you, David, and like, have them answer the questions so that they can just get used to the flow of that.

Carolee Moore [00:38:23]:
So if they've never been on a podcast before. Right. They can have an idea. We also offer for. It's like a done with you situation. And specifically for people who have never been on a podcast before for it's called Media Day, and I pretty much give you a cheat sheet. I'm like, here are all the questions I'm going to ask you. We're going to prep through it, we're going to talk about your intro, etc.

Carolee Moore [00:38:45]:
And then we put the camera on and record. But you already, like, you know the answers to the test. Right. And so that is a. As a prep of it all, that's what you need to be doing on a consistent basis. So we do try to, like, help people kind of no matter where they're at. But I would say whether you work with us or you're working on your own diying it, make sure that you're practicing. Because as you practice, then the anxiety of it all is not as deep.

Carolee Moore [00:39:14]:
You're always going to be a little bit nervous. Just is what it is. I've done so many of these and I always, like, right before I get on, I'm like, okay, centering myself and just kind of thinking through and getting ready to be social. Right. But practicing it sounds really simple, but it's very, very powerful for me.

David Hall [00:39:37]:
Yeah. And so everybody needs to prepare introverts and extroverts. But it looks different for us introverts because we'd like to think of things ahead of time. Yeah, we. We think deeper. And so preparation can really be our superpower because we learn how to do it. And then for me, it's really taken most of the anxiety away. You know, if I tell myself, you did your preparation, but you're not perfect, but nobody else is, you know, so.

David Hall [00:40:05]:
So, you know, you. It's. And you have a message to share. That's why you're doing this podcast or that's why you're giving this speech. And so that's really helped me. But, yeah, I love that you're talking about preparation, because for introverts, that can really be key, but it also is a strength that we have.

Carolee Moore [00:40:23]:
Yeah. And you. You just touched on something I think is really important for people to remember, too. And it's something that had free from my jail or cage of perfectionism. It's the idea of, like, this is not really for me. Like, this conversation is not for me. It's for the person that's going to listen to this and in some ways hear themselves in it and be activated to change and grow and do something different from what they've been doing before. The impact is more important than my feelings.

Carolee Moore [00:41:00]:
What happens after I do what I'm supposed to do, which, like you said, you prepare, you come, you deliver. That is all I am responsible for. What happens after is, like, not up to you. And so your job is simply to be obedient to the moment, show up fully, fully prepared, do your thing, and that is it. And at that point, you can let go of perfectionism because you're gonna, like, stutter, you're gonna forget something. At some point, you're gonna answer, be like, oh, I could have done that better. You're gonna do all those things, but it's not about you. It's really about the people and the person on the other side of this mic that is hearing themselves in you and is being freed or is being changed or is being impacted in some way that it's going to get them on the other side of the thing that they're.

Carolee Moore [00:41:52]:
They're struggling with. And if you are in business to make impact, then visibility should not scare you. Visibility is the only way that you get to actually do the thing that, you know that you are meant to do, which is impact these specific people you're called to work with. And it's something that has freed me to just be myself completely understanding that whoever is supposed to be hearing this and understand it and get freed by it. Like, that will happen regardless of whether or not I'm using the exact right words, whether or not I am, like, you know, perfect at all the things. Like, it is all going to be worked and done and used no matter what. And so all I have to do is show up off of my soapbox.

David Hall [00:42:41]:
Oh, no. And that's so powerful. And this is for podcasting, public speaking, presenting. It's not about you. It's like what, what are you helping your audience to understand and hear and learn about themselves. So that's beautiful.

Carolee Moore [00:42:55]:
Yeah.

David Hall [00:42:57]:
So, Carolee, we've talked about a lot of great things today. I've enjoyed this conversation. Is there anything else you want to add?

Carolee Moore [00:43:03]:
No, I think a continuation of the soapbox moment. I just, I want anyone who's listening to this, who is a service provider specifically, but for anyone, understand and know that your voice is your power. Since the dawn of time, whether you believe in the big bang theory or creation. Right. We have been using our voices, we've been using our bodies to communicate and to offer value. And the things that you have cultivated and curated throughout your entire experience, someone is waiting for you to share that. Someone is waiting for you to literally open your mouth and share what you know. That is how we move society forward.

Carolee Moore [00:43:55]:
That is how the impact that you know you're supposed to have, like that's the only way that's going to happen. And I understand it's uncomfortable. None of this is like easy, but it's important, it's necessary and it's powerful. And so I encourage you to reimagine what your world and your life will look like if you allowed yourself to fully just be who you are and release your voice into the world.

David Hall [00:44:27]:
Well said. Well said. So, of course, where can people find you and more about, and find out more about the great work you're doing.

Carolee Moore [00:44:35]:
Sure. So first of all, I want to say that I have a little gift. Well, it's not little.

David Hall [00:44:40]:
Very nice.

Carolee Moore [00:44:42]:
It's a gift for your listeners. It's a four part email course that walks you through everything that I talked about today, every single piece of it. The pitching, the prepare, preparing for being on the podcast, etc. So that that is going to be believe in the show notes or in the description on YouTube, etc. But you can find me on LinkedIn. That is kind of where I hang out the most. But we also have a new school community that is specific to experts who are looking for visibility strategies that will not overwhelm you, AKA not telling you to post every single day on social media. So if you're looking for just kind of free advice on there and community folks that are trying to do the same thing, come on over.

Carolee Moore [00:45:25]:
You can find links and stuff like that on my LinkedIn as well. So caroleemore.com, linkedIn and then also obviously the free gift that I have for you.

David Hall [00:45:35]:
Awesome. Thanks again. Carolee.

Carolee Moore [00:45:37]:
Absolutely. Thank you so much for having me.

David Hall [00:45:38]:
David, thank you so much for joining me. I appreciate you. I hope you take the time to explore other episodes and learn from other amazing guests. Remember, if you're interested in getting to know yourself better, there is now a free type finder personality assessment on the Quiet and Strong website. This free assessment will give you a brief report including the four letter Myers Briggs Code. I'll add a link in the show notes and I'd love to connect with you. Reach out to daviduyanstrong.com or check out the quietandstrong.com website which includes blog posts and links to social media for Quiet and strong and much more. Send me topics or guests you would like to see on the show.

David Hall [00:46:19]:
So many great things about being an introvert and so we need those to be understood. Get to know your introverted strengths and needs and be strong.